l.a.Eyeworks

A quartet of videos for the brilliant optical sensation l.a.Eyeworks.

GAZE premiered at the Los Angeles Fashion Awards as a 60 second valentine to the public face of l.a.Eyeworks, where playful and provocative messages are broadcast daily.

A lighthearted story of the discovery of love -whether it be a new boy or new pair of frames- is told with dolls serving as carefully staged actors. The bold l.a.Eyeworks store on Beverly Boulevard, designed by architect Neil Denari, is faithfully recreated in miniature and serves as location.