l.a.Eyeworks

CLIENT

A quartet of atmospheric videos for the brilliant optical sensation l.a.Eyeworks.

The collaboration began with GAZE, which premiered at the Los Angeles Fashion Awards as a 60 second valentine to the public face of l.a.Eyeworks, where playful and provocative messages are broadcast daily.

A lighthearted story of the discovery of love -whether it be a new boy or new pair of frames- is told with dolls serving as carefully staged actors. The bold l.a.Eyeworks store on Beverly Boulevard, designed by architect Neil Denari, is faithfully recreated in miniature and serves as location.

Gaze

Director Bryan Jackson
Director of Photography Quyen Tran
Music Composer Eiji Yoshizawa
Grips Andrew Ford
Randy Kiyan

Scary Sight,
Hot Icy,
Meadow Lark

Director Bryan Jackson
Director of Photography Quyen Tran
Music Composer Joe Wilbur
Editor Brian Baugh
Art Director Michael Hofeldt
Grips Gina Chun
Brian Baugh
John Pulliam